Finally, multi-level and network marketing companies are taking a giant step of progress in providing their downlines with automated marketing systems. They have moved into the 21st century and are using technology to help people build their network marketing businesses. I myself am involved with two companies who provide these automated marketing tools. These forward-thinking companies are taking the one-one-one coffee shop presentation out of Starbucks and onto the net with sites such as for example gotomeeting.com, where in fact the same presentation could be given to an organization all at once, instead of to one person at a time. These businesses are finally recognizing the inefficiency of old-fashioned MLM marketing techniques and so are doing things to help their network marketing business builders become successful quicker and easily than ever before. Let’s now discuss the automated marketing system that truly leads an interested prospect, step-by-step, to the desired final result of becoming a member of your multilevel marketing downline.

So, what exactly IS an automated marketing system? Usually it includes several key components. The first and most important element of the system is a lead capture page, also referred to as a landing page. This is the web page that someone may visit as a result of advertising, either online or offline, for more information information about a product, service or business. Usually on the lead capture page of the automated marketing system there’s some cleverly written copy, or perhaps a video for them to watch, that may cause the individual to want more info and go further down the road toward signing up for your organization. A very important feature of the lead capture page may be the opt-in form. This form asks the individual viewing the site to offer you her or his name, email address, and when you desire, even their contact number, before you give them more information.

That’s really exciting, because that one step, and whether they choose to take it, is what separates the info gatherers from the those people who are hot for whatever it really is you should offer. Do you realize the significance of what I just wrote? Individuals who complete the opt-in form have raised their hands and showed you that they are very interested in everything you have to offer, and they are giving you permission to market to them. Each person who opts in to your site becomes what’s known as a pre-qualified lead, this means they will have just pre-qualified themselves being an interested prospect! That has just eliminated a lot of the work for you in finding out who would like to hear your story and who doesn’t. With that one landing page, how many people did you need to speak to so as to obtain their contact information? In many instances, zero one! Sure, occasionally you will speak to someone throughout your entire day and verbally send them to your internet site (website landing page).

Even right there in that one step do you observe how the conversation has changed? automated marketing You are not trying to sell the whole idea there and create another ending up in them, you are just sending them somewhere to get more information on their own, and if they want to know more, they will let you know! More importantly though, with this automated lead generating marketing system, as soon as you get all the components ready to go and you are driving traffic to your website (more about this in a forthcoming article), it is on autopilot for you! Are you beginning to understand how valuable this kind of automated marketing system could be?

After the reader has opted directly into receive more information, that’s where the MLM companies with automated marketing systems truly deliver. Some excellent companies supply you, the network marketer, with really great marketing pieces that explain the business enterprise to the prospect in one or a series of videos, and they give a way for the prospect to do this. By that I mean there is usually a link for them to sign up or go onto your waiting list, rendering it virtually effortless so you might bring them under you in your downline. If they don’t subscribe then and there, though, all is not lost. That is where the next key component of a good automated marketing system is necessary.

The next important part of an automated marketing system is what’s known as an autoresponder. Remember well when your prospect opted in to your marketing system to learn more about your organization? Well, they handed you valuable information regarding themselves – their name, their email, and with respect to the opt in form, their contact number. The autoresponder allows you to collect those email addresses and keep them stored in a database to enable you to easily send follow-up emails to them as a group, instead of sending out individual emails.

Do you know what else autoresponders can perform? You can setup a series of emails and designate which days you’ll send them to each prospect, even though they were added to the database on different days! So, you merely need to write them once, the autoresponder takes care of the rest. It really is sheer genius. One of these of an autoresponder site is aweber.com. There are certainly others as well. Better yet, the MLM and multilevel marketing companies who are offering you automated marketing systems usually have an autoresponder in place for you as part of that marketing system!

Ultimately, a good MLM automated marketing system drives your prospects to join a live recruiting webinar that is usually done by the master marketers of the business, using sites like gotomeeting.com or gotowebinar.com. This is invaluable to you, because let’s face it, anyone initially of their network marketing career isn’t very savvy at giving the presentation and making conversions happen; that comes with practice and hearing the masters.By using all of the components described above within an automated marketing system to build your MLM or network marketing business, you can see that many more opportunities for people to sign up with you’re provided. It no longer depends upon that 5 minute conversation you have using them on a chance meeting throughout your day.